We didn't set out to start a brand.
We set out to fix one thing. The bar came after.
Four months after my second daughter was born, I started seeing my scalp in places I'd never seen it before.
I tried biotin. I tried a $90 serum with a French name. I tried an oil that smelled like a kitchen. The hair on my pillow got worse, not better. None of those products were treating the place hair actually grows from. They were treating the strand.
I'm half-Korean. I grew up watching my mother do a scalp massage three nights a week with a bar she ordered from Seoul. I'd rolled my eyes at it for thirty years. In month five of losing handfuls of hair, I called her.
The bar she sent me was the closest I came to anything that worked. It was also the most beautiful object in my bathroom. Two years and 47 formulation rounds later, HARU is what came out of trying to make the version of that bar I wished someone had handed me in month one.
Yuna · Founder of HARU
As featured in
Hair starts at the scalp.
Most western haircare treats the strand — what you see. Korean haircare starts one layer deeper, at the soil hair grows from. It's a slower premise. It's also the one that holds up.
HARU is a single bar with 12 fermented botanicals, designed to be used for 60 seconds in your existing shower. No new routine. No serum stack on the counter. No supplement bottle in the cupboard you have to remember.
We'd rather sell you one product that does its job than five that don't.
Standards we won't move on.
- 원료
Korean botanicals
12 fermented actives sourced from established Korean cosmetic suppliers. No proprietary blend smokescreen.
- 제외
What we don't do
No subscription lock-in. No biotin gummies. No 12-step routine. One bar replaces five bottles.
- 보장
60-day guarantee
If your scalp doesn't feel different in two months, email us. Full refund. No return shipping.